Shaken up billboard

Agency Network: 
October 2009

Outdoor advertisment created by Y&R, Israel for Yotvata, within the category: Non-Alcoholic Drinks.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Shay Kirshenzvaig
Copywriter: Or Sitt
Account Director: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Alon Segal
Photographer: Ziv Koren, Shlomi Arbiv

Comments (5)

Log in or register to post comments
lucdesaulniers's picture
Activity Score 1145

Shake means mouvement. Not a static puzzle. Lame. And easy.

Guest's picture

the movement is in your mind dude... easy but good point

Guest's picture

the movement is in the optical effect,

tamer samy's picture
tamer samy
Activity Score 681

I can't feel the shaking effect, plus it is a lunching campaign so i also need to see how the package looks like as a whole..

soya2's picture
Activity Score 134

eye catching.... but not informative..... especially, it used to lounch a brand new product..... and it looks like a vanilla flavour not chocolate