Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
Outdoor advertisement created by Ogilvy, Canada for YMCA, within the category: Public Interest, NGO.
Creative Directors: Étienne Bastien, Martin Gosselin
Creatives: Julie Gérard, Isabelle Neault, Ayesha Lobo
Graphic Designer: Benoît St-Laurent
Account Executive: Sébastien Hanssens
Production: Cécile Gariépy, Olivier Charland / Par Hasard
Photographer: Samuel Pasquier
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More