Advertisement

Gym

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

In June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.

Outdoor advertisement created by Y&R, Israel for Yellow Pages, within the category: Media.

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Log in or register to post comments
Guest's picture

Superb. I like the idea. it sells

Guest
jorj's picture

nice

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

Very nice!!! Simple and good! )

Guest
Reality Check's picture

This is likely to be the most fun looking billboard of the year.

Reality Check
Activity Score 2539
Guest's picture

Yum, I think I've just found what I was looking for.

Guest
Ed Mintone's picture

solid

Ed Mintone
Activity Score 585
Other
Guest's picture

beautiful work you guys.

good luck in the festivals.

Guest
Guest's picture

Yellow pages... does anyone remember those? That big, bulky book we used to find adresses BEFORE google... Oh yeah, those were the days. Well, I guess these guys really need all the help they can get nowadays.

Guest
Guest's picture

FOR HOW LONG WOULD THEY BE CARRYING IT...? LAME IDEA

Guest
bad astronaut's picture

an even more lame comment.

bad astronaut
Activity Score 544
satpal's picture

it's easy to work for yellow pages ! you can choose what you want to sell !
Regardless, the billbaords are nice but quite expensive.

satpal
Activity Score 144
funky_frogii's picture

wonderful......am loving these.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Featured Content

Latest Collections

Advertisement