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March 2009

Description

To promote it's annual support of Earth Hour the WWF worked with Zoom media to create specially designed illuminated washroom boards to run in Toronto. From a certain distance, the board featured a nighttime skyline of the city. As a person approaches the board the skyline goes dark an the message appears.

Outdoor advertisement created by FCB, Canada for WWF, within the category: Public Interest, NGO.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
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Guest's picture

nice

Guest
ad-bug's picture

nice effort, but I'm still not convinced about the economic-feasability.

_________

ad-bug
Activity Score 8
Everest Brand Solutions |

I'm not the best, but I'm not like the rest.

Guest's picture

A powered, backlit advertisement for Earth Hour?

Come on guys.

Guest
Guest's picture

Gasta más el anuncio que apagar una luz.

Guest
corndogfuneral's picture

WWF. WTF?

corndogfuneral
Activity Score 1053
Art Director
kristy's picture

I'm always down for an optical illusion to engage a viewer - i thought the organization did a good job with the imagery for the actual event as well...

http://www.boston.com/bigpicture/2009/03/earth_hour_2009.html

kristy
Activity Score 7
Guest's picture

Given Canada's ever growing obsession with pro bono ads I think we can safely say this never ran and that is the mens washroom at FBC.

Guest
knockout3's picture

brutal idea

knockout3
Activity Score 56
Art Director
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