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Hadrons's picture

Boys...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

vote4pedro's picture

fun idea. but it doesn't look like the execution was public enough to get people involved.

vote4pedro
Activity Score 4601
Copywriter
morse's picture

Good idea, but why only 3?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture

boobs

Spanky
Activity Score 4899
Other
iambusy's picture

only 3...

iambusy
Activity Score 2219
Copywriter |

busy.

Baelin's picture

The promo itself is pretty disappointing http://www.youtube.com/watch?v=3yDCCwmVPRk

That said, I'm assuming that the real objective is to plonk the promotion up on social media so the numbers aren't really important. For the relatively small cost of a production and safety crew, a head-cam, and three "winners"; they got everything they need to produce a fairly potent social/ambient/outdoor/print campaign featuring 'in your face' boobs in winter.

Baelin
Activity Score 273
Copywriter
pabzi007's picture

:-D

pabzi007
Activity Score 108
Copywriter at The Base
Milan Solanki's picture

good stunt, rather they should turn it into a regular ride

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
MikeYikes's picture

I would so do this jump.

MikeYikes
Activity Score 117
Creative Director
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