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Agency Network: 
Published/Aired: 
August 2008
Wonderbra Outdoor Ad -  Handful

Description

The ‘models’ for the billboard were recruited via a call to action for women of all shapes and sizes to attend an open photoshoot. More than a thousand women attended the day, while further girls were recruited online via by a cheeky viral and a microsite (www.wonderbra.co.uk/world), also developed by iris, that allowed them to email their own photo to join the billboard images.

The microsite also plays host to an online version of the billboard advert that allows the models to zoom in to see themselves and to share their ‘Eva moment’ with their friends and family.

Outdoor advertisement created by Iris, United Kingdom for Wonderbra, within the category: Fashion.

Advertising Agency: Iris, London, UK
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brain123's picture

I'm gonna make a casting call like that at my place! ; )

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
askon's picture

New Era Caps had done nearly the exact concept... it's a good way to get some audience participation I guess.

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Neil Levy's picture

sort of a bosom army isn't it. normally, i don't like army ads, but to this one i say "sign me up!" looks cool.

the line might be a little cute (punny) for the execution but maybe that's just me. thing is, i'm a guy and i don't wear bra's except my wife's from time to time (if the mood is right). see what women think. they're probably a better judge of whether or not this ad (or any for bra's works).

Neil Levy
Activity Score 314
Copywriter |

neil levy

pierrelastname's picture

no no no....

pierrelastname
Activity Score 2869
Copywriter
sneakyhands's picture

a BIG idea

sneakyhands
Activity Score 1857
Copywriter
j2mango's picture

a BIG joke

j2mango
Activity Score 534
Other
hollywood's picture

Gift brief blown.

hollywood
Activity Score 103
Copywriter
pretty good's picture

Terrible pun and no idea. Bad job Boys.

pretty good
Activity Score 364
copywriter
clairec's picture

Well at least it's an ad composed of real women I suppose.

clairec
Activity Score 256
BOOBJOB LOOBCANNON's picture

Nothing new in the concept whatsoever, but getting real women to make up the ad is a nice interactive backstory (if indeed it is true)

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

一个耳钉的约定's picture

很喜欢。

一个耳钉的约定
Activity Score 12
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