Agency Network: 
August 2008

The ‘models’ for the billboard were recruited via a call to action for women of all shapes and sizes to attend an open photoshoot. More than a thousand women attended the day, while further girls were recruited online via by a cheeky viral and a microsite (, also developed by iris, that allowed them to email their own photo to join the billboard images.

The microsite also plays host to an online version of the billboard advert that allows the models to zoom in to see themselves and to share their ‘Eva moment’ with their friends and family.

Outdoor advertisment created by Iris, United Kingdom for Wonderbra, within the category: Fashion.

Advertising Agency: Iris, London, UK

Comments (11)

Log in or register to post comments
brain123's picture
Activity Score 830

I'm gonna make a casting call like that at my place! ; )

askon's picture
Activity Score 433

New Era Caps had done nearly the exact concept... it's a good way to get some audience participation I guess.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Neil Levy's picture
Neil Levy
Activity Score 314

sort of a bosom army isn't it. normally, i don't like army ads, but to this one i say "sign me up!" looks cool.

the line might be a little cute (punny) for the execution but maybe that's just me. thing is, i'm a guy and i don't wear bra's except my wife's from time to time (if the mood is right). see what women think. they're probably a better judge of whether or not this ad (or any for bra's works).

pierrelastname's picture
Activity Score 2869

no no no....

sneakyhands's picture
Activity Score 1857

a BIG idea

j2mango's picture
Activity Score 534

a BIG joke

hollywood's picture
Activity Score 103

Gift brief blown.

pretty good's picture
pretty good
Activity Score 364

Terrible pun and no idea. Bad job Boys.

clairec's picture
Activity Score 256

Well at least it's an ad composed of real women I suppose.

Activity Score 1838

Nothing new in the concept whatsoever, but getting real women to make up the ad is a nice interactive backstory (if indeed it is true)

We're going to need more lube.

一个耳钉的约定's picture
Activity Score 12