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Look at me

Agency Network: 
Published/Aired: 
March 2015
Description: 

In a world first for digital out of home Women’s Aid created an interactive ad which shows how we can all make tangible changes in the fight against domestic violence. The creative employs a unique use of facial recognition technology which allows the interactive screens to recognise when people actively pay attention to an image of a bruised woman. Those who look at the screen get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers. As more people notice the image of the women her bruises slowly heal, demonstrating to passers-by that by taking notice they can help confront domestic violence by not turning a blind eye.

Outdoor advertisment created by WCRS, United Kingdom for Women's Aid, within the category: Public Interest, NGO.

Advertising Agency: WCRS, London, UK
Creative Director: Ross Neil
Creative Technology: Dino Burbidge
Creatives: Mike Whiteside, Ben Robinson
Agency Producer: Sam Child
Account Handling: Torie Wilkinson, Katherine Morris
Planning: Stuart Williams
Photography: Rankin
Media: Ocean Outdoor
Posthouse: Smoke & Mirrors

Comments (5)

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Highest Rated

@minas_mars's picture
@minas_mars
Activity Score 1726

It's better than the dress.

I'm gonna try say something positive

Diego Zarulli's picture
Diego Zarulli
Activity Score 82

In my opinion is always difficult to create an Ad on violence against women. Difficulty is to convert the viewing in action.
The interaction is a way to keep the focus on the problem, now the issue is to check how many men will stop to whack their women and/or how many women will denounce their men.

Anyway a good job and a step forward through this difficult path of the "violence against women issue".

damnson's picture
damnson
Activity Score 11517

"Winner." as kleenex would say it.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 51044

Yep.. You can't miss it.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19601

Well done.

@minas_mars's picture
@minas_mars
Activity Score 1726

It's better than the dress.

I'm gonna try say something positive

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