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Be Grateful

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

A campaign to create brand awareness for Wings for Life, a spinal cord research foundation. The messaging was strategically placed in areas where people should appreciate their mobility.

Outdoor advertisement created by Kastner & Partners, United States for Wings for Life, within the category: Health.

Caption

When you wake up with sore legs tomorrow be grateful that your legs are sore.

Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Frank Lin
Copywriter: Andrew Ciaccio
Production Company: AAA Flag & Banners, Marina Grapics, Righthand Services
Production Manager: Jenny Wu
Account Manager: Kori Vigil
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jackblack's picture

Making people feel like shit isn't necessarily the most effective.

jackblack
Activity Score 2357
Art Director
Galo's picture

Agreed.

Galo
Activity Score 446
Copywriter
Galo's picture

Not sure about this one. It is a strong copy, but I doubt about its efectiveness...

Galo
Activity Score 446
Copywriter
fotdot's picture

I don't go gym anyway, so I can't see this message.

fotdot
Activity Score 673
Creative Director
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