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Elephant

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

Outdoor advertisement created by JWT, China for WildAid, within the category: Public Interest, NGO.

Caption

No buying. No selling. No slaughter.

Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging
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Highest Rated

rolling.stone's picture

good execution

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
satrianee's picture

Love the execution. Good idea.

satrianee
Activity Score 3748
Brain-Art's picture

Nice

Brain-Art
Activity Score 1101
Graphic Designer
rolling.stone's picture

good execution

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Gasper's picture

It's cool, but not original

Gasper
Activity Score 44
Anhembi Morumbi
K.I.D_PUNK's picture

Good idea.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
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