Agency Network: 
December 2009

The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

Outdoor advertisment created by JWT, China for WildAid, within the category: Public Interest, NGO.

No buying. No selling. No slaughter.

Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging

Comments (4)

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germanhudders's picture
Activity Score 336

Id like to see the copy

mikeelrapido's picture
Activity Score 1929

This one is ok, but the one with shark looks strange..


pitted prunes's picture
pitted prunes
Activity Score 216

i think the shark and elephant were better. the bear doesnt look u in the eye so i guess its not as strong

rolling.stone's picture
Activity Score 2741

elephant one is best


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