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Gun, 3

Campaign
Published/Aired: 
September 2013

Description

Outdoor advertisement created by Miami Ad School, United States for Water is Life, within the category: Public Interest, NGO.

Caption

Water kills.
Unsafe water kills more people every year than war.

Advertising Agency: Miami Ad School, San Francisco, USA
Art Director / Copywriter: Hazar Aki
Photographer: Clint Blowers
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Highest Rated

new_Ogilvy's picture

There are so many photos of water creating shapes, even in stock websites, its not new at all. Boring idea.
http://thumbs.dreamstime.com/z/fish-shaped-water-splash-26694015.jpg

new_Ogilvy
Activity Score 112
Copywriter
holdon4's picture

This is creative. But I really prefer the first one with the toilet thing and everything in it. It was really good. - Lindsay Rosenwald

holdon4
Activity Score 6
salil07's picture

I think the execution is good. And the idea is ok. First idea.

salil07
Activity Score 143
Creative Director |

Hand on my heart

kleenex's picture

I love the concept.

kleenex
Activity Score 51787
Web Designer/Developer
new_Ogilvy's picture

There are so many photos of water creating shapes, even in stock websites, its not new at all. Boring idea.
http://thumbs.dreamstime.com/z/fish-shaped-water-splash-26694015.jpg

new_Ogilvy
Activity Score 112
Copywriter
Mongoose's picture

What is the relation of GUNS and water?
Is that the only analogy to drive this campaign?

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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