Agency Network: 
October 2008

Outdoor advertisment created by Cummins, Australia for Virgin, within the category: Transport.

Holidays so affordable, you can stay for ages.

Advertising Agency: CumminsNitro, Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Lisa Dupre
Copywriter: Gordon Haynes
Photographer: Skeet Booth

Comments (33)

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Highest Rated

whitespace's picture
Activity Score 1953

they should have the lady grow chest hair instead.

Pedestrian's picture
Activity Score 492

Not quite sure why it will take 3 weeks to get to the punchline of that headline.

Week 1 - It doesn't make sense.
Week 2 - It kinda makes sense if I'm driving slowly enough.
Week 3 - Oh I get it. They have beards.

SeanMartin's picture

How cool! I can imagine drivers passing this and thinking "Wait -- those werent there yesterday, were they?" Great way to grab second- and third-pass attention.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Surly creative director's picture
Surly creative ...
Activity Score 140

I can imagine drivers passing this and thinkin' "Wow, that dude took a vacation with the Bearded lady and her son."

Jake The Snake's picture
Jake The Snake

Hahaha, brilliant. I love it.

Leeds United's picture
Leeds United
Activity Score 92

So stupid that it´s funny.

buzzetcie's picture
Activity Score 30


Guest commenter's picture
Guest commenter

Haven't we seen beard to depict time passing by before?

missed my turn's picture
missed my turn
Activity Score 426

I would hate it week 1, week 2, and then week 3.

Roger Daly's picture
Roger Daly
Activity Score 355

Cooler if they were all Branson goatees.

whitespace's picture
Activity Score 1953

they should have the lady grow chest hair instead.

jai hind's picture
jai hind
Activity Score 356

poor and illogical

jai hind
art director

Adaddicted's picture
Activity Score 3435

They have been using the same trouser for the last 3 weeks! ; ))


Dean's picture
Activity Score 2

Very similar to The New Zealand Herald

dew drops's picture
dew drops
Activity Score 90

so in australia ladies do get beard

Guest commenter's picture
Guest commenter

thats funny...even the wife has grown such a long beard
nice idea...but a bit too much exxagerated

singye's picture
Activity Score 180


free4rmall's picture
Activity Score 18 thy wnt 2 a plc sans of ny parlr!!! aaaaaaaaaah....i c dat!!!

Danilo's picture
Activity Score 52

Drawn together and family guy humor,
i like.

ogi's picture

nice guys.... i like it...

Kateter's picture
Activity Score 2029

if the visual would be more dominant than the headline I'd believe people would notice the difference.

but this way after 3 weeks you just notice the same billboard and don't even look at it to get the idea.

so... waste of time and money.

Guest commenter's picture
Guest commenter

you don't need week 1 and week 2. The third stands alone and is brilliant

Dale's picture
Activity Score 370

It's not bad, but I think it could be improved. I would like it much better if it actually used the media more.

Use the fact that the billboard is exposed to the sun and elements and tie that in to the concept. They could 'tan' in the sun or use real plants to have a jungle actually grow around them, etc etc.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

stitchy's picture
Activity Score 779

take a vacation and leave the blades @ home...
take a transvestite... LEAVE THE BLADES HOME
hairy boy!!! WTF

mark3r's picture
Activity Score 1949

I love this idea! haha!!

borges's picture
Activity Score 66

semple and nice..good work..

Losvanvan's picture

Ok al hombre le crece barba...pero a la mujer y al nino ?
que estupidez.
que pediran para trabajar en CumminsNitro, un coeficiente inteligente de 1.5?

Guest commenter's picture
Guest commenter

stupid funny. not clever funny.

Guest commenter's picture
Guest commenter


Guest commenter's picture
Guest commenter

Week 4. No beards. Gillette logo.

manugon's picture
Activity Score 142

Not perfect, but I gotta admit it cracked me up

sparky's picture
Activity Score 454

Love it.

andyg's picture

I got it straight away and it made me laugh which few ads do.

Guest's picture