Underwater billboard for divers

Agency Network: 
June 2007

Out in the Stockholm Archipelago, a half-tonne billboard was anchored to the seabed, five metres below the surface. The billboard carries a message to all divers that they can book a week in the divers' paradise of Hurghada in Egypt through the Ving travel agency.

Outdoor advertisment created by King, Sweden for Ving, within the category: Transport.

Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Art Director: Tommy Carlsson
Copywriters: Pontus Ekström, Christian Karlsson, Pontus Thorén
Account manager: Anna Magnusson

Comments (22)

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bknowlden's picture
Activity Score 3647

It's smart, but unless this is a pretty bustling marina, it wouldn't be very effective. Sidebar here, but I was thinking of this idea of tatooing the inside of people's eyelids while they slept to push advertising into an even more intrusive medium. What does everyone think?

ivan's picture

It's coming Brandon soon enough. ;)

justpassingby's picture
Activity Score 1368

i dive and if saw this it would piss me off!

Rog's picture
Activity Score 6080

...with contact lenses!
Hit them every time they put them on and take them off, plus...
give them a subliminally, soft focus message all day long, and...
it would certainly grab their partner's attention .

>>>> That's not an ad. THIS is an ad.

JamurPutih's picture
Activity Score 263

how bout we work on it Rog? i like your concept about subliminally things.....hahahaha

end of joy, enjoy

Ravioli's picture
Activity Score 31

It'll be a blipvert.Blink and you'll miss it.

wgeddes's picture
Activity Score 298

how many divers are in that crappy looking water?

picky2's picture
Activity Score 280

this exact same idea has been done in The Netherlands last year

lrod's picture
Activity Score 10

Thx for contributing for oceans pollution

JamurPutih's picture
Activity Score 263

isn't that what we always do rod? making some ad and pollute people's mind?

end of joy, enjoy

ellehcimeo's picture
Activity Score 3376

Yes, let's clutter up our waters with advertising! That is the last frontier right?
Thumbs down.

mikkelkroijer's picture
Activity Score 54

Nice media placement. I remember an kind of similar ad on the floor of the public pool, can't remember if that was for dive travel as well.

jonft's picture
Activity Score 264

creative for the SAKE of creativity...

saywateveruwant's picture
Activity Score 20

get the fishes to go on holiday..

storturken's picture
Activity Score 2

The billboard was anchored nearby Björkviks Brygga which is one of Swedens most common diving areas. All the diving schools in the Stockholm area have classes there, so the placement was well thought through.

swiss_adguy's picture
Activity Score 36

done it Switzerland approx. in 1996…

amrith's picture
Activity Score 30

innovative medium

credosian's picture
Activity Score 273

this is ADVERTISING?????????????????????????????????????????????????????????????????????

looks more like an example of - "look mommie, my client has money, so im gonna go do some crazy, half-witted, no-one will ever see it kindo of supposedly CREATIVE work!!"

Be awesome :)

Chico Ribeiro's picture
Chico Ribeiro
Activity Score 160


Adaddicted's picture
Activity Score 3435

This is SURPRISING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


DJ-Rizzo's picture
Activity Score 64

An example of when marketing goes too far. The kind of thing that might make some purposely avoid the advertiser.

Guest's picture

I think for the holiday it was aweome.