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Change that Counts Superboard

Agency Network: 
Published/Aired: 
April 2013

Description

To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.

Outdoor advertisement created by Wasserman, Canada for Vancity Credit Union, within the category: Finance.

Caption

Are you ready for change that counts?

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly
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morse's picture

"Change" pun? But still good work.

morse
Activity Score 18024
Art Director |

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kleenex's picture

Great billboard work.

kleenex
Activity Score 51078
Web Designer/Developer
jackblack's picture

Okay. But coins are done.

jackblack
Activity Score 2357
Art Director
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