Change that Counts Superboard

Agency Network: 
April 2013

Vancity Change that Counts Superboard


To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.

Outdoor advertisment created by Wasserman, Canada for Vancity Credit Union, within the category: Finance.

Are you ready for change that counts?

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly

Comments (3)

Log in or register to post comments
morse's picture
Activity Score 18024

"Change" pun? But still good work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50174

Great billboard work.

jackblack's picture
Activity Score 2357

Okay. But coins are done.