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Motorcycle Safety Campaign, Bones

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

Outdoor advertisement created by Richter7, United States for Utah Department of Public Safety, within the category: Public Interest, NGO.

Caption

Cars have bumpers.
Bikers have bones.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
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jackmancer2017's picture

More landscape warnings for drivers about motorbikes. Coincidence? ;-)
I like both campaigns really, hard to tell a favourite.

jackmancer2017
v0the0kwc's picture

I think this is quite a good campaign. It scares the bikers a bit XD

v0the0kwc
Activity Score 141
lalith.rajeev's picture

nice camp

lalith.rajeev
Activity Score 116
Art Director at bahrain
AssassinX's picture

Not bad

AssassinX
Activity Score 1329
Guest's picture

india has done it long time ago as their highway campaign

Guest
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