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The Hand-lit billboard

Agency Network: 
Published/Aired: 
November 2012
Upstairs Downstairs Outdoor Ad -  The Hand-lit billboard

Description

Outdoor advertisement created by FCB, New Zealand for Upstairs Downstairs, within the category: Media.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative Head: Kelly Lovelock
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Kelly Gillard
Account manager: Jess Sheffield
Senior Account Manager: Sally Willis
Retoucher: Graeme Cooper
Senior Planner / Buyer: Karen Tipper
Planner / Buyer: Nicole Earnshaw
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Highest Rated

fractalrene's picture

cool.

fractalrene
Activity Score 1504
Copywriter
Flurb's picture

Lovely idea, but wouldn't it make more sense to have the "downstairs" folk standing below the billboard, lighting up (and looking up with envy at) the "upstairs" people above them?

Flurb
Activity Score 263
Creative Director
DesignDine's picture

Cool...!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

bmclaughlin's picture

Def thinking outside the box on this one

bmclaughlin
Activity Score 137
kleenex's picture

I love it.

kleenex
Activity Score 51737
Web Designer/Developer
fractalrene's picture

cool.

fractalrene
Activity Score 1504
Copywriter
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