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Cardboard Roof

Agency Network: 
Published/Aired: 
September 2009
United Way Outdoor Ad -  Cardboard Roof

Description

A reminder that with all the people losing their homes during the economic downturn, donating to the United Way is more important than ever. These were printed on actual cardboard boxes and hung in bus shelters throughout the city.

Outdoor advertisement created by Jigsaw, United States for United Way, within the category: Public Interest, NGO.

Caption

Cardboard does not constitute a decent roof over your head.

Advertising Agency: Jigsaw, Milwaukee, USA
Creative Directors: Nick Pipitone
Art Director: Grant Bernstein
Copywriter: Nick Pipitone
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Highest Rated

rolling.stone's picture

Likeed it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

harryposter's picture

how to ruin a good idea? put a cardboard under a decent roof :)

imagine a bus station made entirely from a cardboard ;) good luck!

harryposter
Activity Score 322
magician |

Magic!

gtbernstein's picture

Actually Harry, we looked into that. But the bus service has to ensure the safety of it's riders—including the ones in the bus shelters. So you can't completely obscure a bus shelter. Otherwise, the risk of crime occuring in a bus shelter greatly increases. Bad publicity for the client if someone got mugged because our ad made it possible to for someone to commit a crime unseen.

We found this alternative made the point just, as well.

gtbernstein
Activity Score 51
Art Director at Jigsaw - Milwaukee, WI
Anima's picture

Not to mention one rain storm and the whole thing goes to pot.

Anima
Activity Score 59
None
bknowlden's picture

gtbernstein,

I dig the idea. Nice work.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

rolling.stone's picture

Likeed it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

kurtberengeiger's picture

Legitimate media channel, nice idea.

kurtberengeiger
Activity Score 7323
Copywriter
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