Flight vest

Agency Network: 
June 2009


Fund raising to support the war victims of Georgia.

Outdoor advertisement created by Ogilvy, Sweden for United Nations, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Stockholm, Sweden
Creative Director: Björn Ståhl
Copywriters: Björn Persson, Mikael Ström
Account Manager: Carmen Recarey
Account Supervisor: Kristiina Müllersdorf
Art Director: Attila Kiraly
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Guest's picture

Really like the other pieces in this campaign, but I'm not so keen on this one. Your strategy of showing the very real impact to civilians worked brilliantly in the others, so stick with that. Showing something military, then trying to link it back to civilians just adds an unnecessary complication. It's not bad, but the others were stronger because they were simpler.

Guest's picture

I agree. The campaign is very good but I'm not a big fan of this particular piece.

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