Making the invisible visible

Agency Network: 
June 2014

Outdoor advertisment created by All Channels, Bulgaria for Unicef, within the category: Public Interest, NGO.

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria
Creative Director: Marin Kostov - Muro
Art Director: Radostin Hristov
Copywriter: Maria Makedonska
Account Executive: Natalia Halacheva
Production Manager: Mihail Toshev
Media Manager: Gergana Petrova
Additional credits: IDEA Comm

Comments (6)

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maper's picture
Activity Score 208

Clever idea.

Darko Bosnar's picture
Darko Bosnar
Activity Score 396

Innovation & Art Director

murkata's picture
Activity Score 6

Quite different in terms of message and execution imo. We had the oppressor's shadow in a frame in the TVC of this campaign and our AD had the idea if we can transfer it in OOH, this is where the "inspiration" came from. :)

jazzper's picture
Activity Score 145

Good point Darko.

Loud1's picture
Activity Score 35

Amazing! I love the idea, very effective.

John Obraz's picture
John Obraz
Activity Score 22

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as