Advertisement

Billboard powered by oranges

Agency Network: 
Published/Aired: 
April 2011
Tropicana Outdoor Ad -  Billboard powered by oranges

Description

We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Outdoor advertisement created by DDB, France for Tropicana, within the category: Non-Alcoholic Drinks.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti

Copywriters: Siavosh Zabeti, Alexander Kalchev

Director: Johnny Hardstaff

Account Director: Julie Régis

Agency Producers: Guillaume Cossou, Florence Gabet

Production Company: Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production Design: Alex Marden

Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut

Editor: Ed Cheesman

Grading: MPC
Photographer: Clemens Ascher
Log in or register to post comments

Highest Rated

morse's picture

This is perfect. I wonder how long these orange batteries lasted.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

welsh523's picture

Awesome! Oranges beet the crap out of potatoes.

welsh523
Activity Score 150
Planner at Defero USA
morse's picture

This is perfect. I wonder how long these orange batteries lasted.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture

Love it!! Talk about having a "light bulb" moment!

JeffGreenhouse
Activity Score 310
jagadeesh's picture

that was brilliant...there must be some science student in the agency.

jagadeesh
Activity Score 743
HellFish's picture

Good job!! Congratulations guys.

HellFish
Activity Score 185
Copywriter
raven's picture

great!!! congratulations!!!

raven
Activity Score 204
Ron Burgundy's picture

Awesome guys!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
thedesignaddict's picture

Damn! The bar has been raised.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Prof's picture

DONE!

in physics class when i was 13...

;)

Prof
Activity Score 1449
Copywriter |

Quite really.

DBB's picture

Awesome!

DBB
Activity Score 1216
LeeHarvey's picture

Nice.

LeeHarvey
Activity Score 3045
Creative Director
Themadartist1972's picture

it's great

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
papa_action's picture

Fantastic idea! Wish I'd thought of it.

papa_action
Activity Score 34
Copywriter at M&C Saatchi Abel
Wordnerd's picture

flawless ambient

Wordnerd
Activity Score 6692
Copywriter
CABAZORRO's picture

is fine but the light lasted a few minutes and no more.

CABAZORRO
Activity Score 366
graphic
shbs2's picture

simpe but effective

shbs2
Activity Score 35
Creative Director
Vibhav Tandon's picture

Good combination of Science and Art.... Well done..

Vibhav Tandon
Activity Score 37
Creative Director at Critique Communication Pvt. Ltd.
Fabio Lemos's picture

Awesome! Great work.

Fabio Lemos
Activity Score 3
Art Director at Havas Digital
bobg's picture

Yes great. But where did they 'raise the bar' from? Jaffa have already done a very similar ad last year.

bobg
Activity Score 2
s1bs's picture

Lekker!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Dr. Darm's picture

And how long the light burned?

Dr. Darm
Activity Score 13
ace85le's picture

Genius.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

velle's picture

im blown awayyy!

velle
Activity Score 1550
Copywriter
mareanx's picture

truly great!!

mareanx
Activity Score 196
Art Director at Freelance
Advertisement