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Cutting edge - Sausage

Agency Network: 
Published/Aired: 
May 2015
Description: 

Inspired by the chefs, and mimicking their work, our idea clearly demonstrated the prowess of the TRAMONTINA knives for sharp precision cutting, which are the unique differentiating qualities of the Tramontina brand.

We devised a special mechanism to bring the idea to life, which was implemented across all the pieces of communication. The idea intrigued customers visiting the showroom as it gave the illusion of the vegetables being neatly cut, and equally generated high customer engagement when interacting with the communication piece in magazines.

We used special paper material that could be easily shaped to produce this unique effect.

Outdoor advertisment created by FCB, Saudi Arabia for Tramontina, within the category: Retail Services.

Finally cutting-edge technology comes to the cutting edge.

Advertising Agency: Horizon FCB, Riyadh, Saudi Arabia
Creative Director: Nayef Mujaes
Art Director: Onur Karakurt
Copywriter: Aseel Aldowihi
Illustrators: Lawrence Lee, Sami Al Jaber

Comments (4)

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Highest Rated

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19601

Ouch, that's good!

Dzsoi's picture
Dzsoi
Activity Score 8532

Love this idea, clever!

kleenex's picture
kleenex
Activity Score 50610

Winner!!

halaby87's picture
halaby87
Activity Score 10166

clean

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19601

Ouch, that's good!

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