"Tundra" Japanese for hiking

Agency Network: 
May 2016

The Tundra XSP-X is a more aggressive looking version of the always dependable Toyota Tundra. If you're on the hunt for a powerful truck with an adventurous dark side ... then this is the truck for you.

Outdoor advertisment created by Intermark, United States for Toyota, within the category: Automotive.

Advertising Agency: Intermark Group, Birmingham, AL, USA
Executive Creative Director: Keith Otter
Senior Art Director: Noah Williams
Senior Copywriter: Jason Corbin
Photographer: Hannibal Matthews
Digital Retouching: Sid Watters / Dark Arts Studios

Comments (3)

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advocate's picture
Activity Score 268

nothing special

Design Central's picture
Design Central
Activity Score 364

I just like the representation of that car! also the ambience!

phoamcor's picture
Activity Score 1284

wait tundra is from the russian word - oh wait toyota so make a japanese joke
how come it means hiking?
because when i go hiking i don't drive to my destination
i f*cking hike there