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jon_this's picture

why didn't they cut the billboard in half instea...

jon_this
Activity Score 27
ddb
Temple's picture

OK idea, not groundbreaking. The tagline however is horrible. "Protect the environment"? When was exactly the date when ad people were authorized to give orders to the public? Very lazy copywriting.

Temple
Activity Score 11341
Creative Director
seba-romero's picture

No, no... the line doesn´t mean that in spanish, the translation is wrong. What I get is that Toyota Prius protects the enviroment. Maybe a more accurate translation would be "Toyota Prius. Respects the enviroment." or "Toyota Prius. Respecting the enviroment." But my english is not that good so I´m not sure.!

seba-romero
Activity Score 37
Graphic Designer at Newton Comunicación
Pila's picture

hmmmm

Pila
Activity Score 177
Art Director |

Pila

seba-romero's picture

Nice...

seba-romero
Activity Score 37
Graphic Designer at Newton Comunicación
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
consolidated.db's picture

yeah, totally original. billboard with foliage growing around it to convey message has never been done before.

(http://adsoftheworld.com/media/ambient/ice_awareness_campaign_creeper)

consolidated.db
Activity Score 545
Copywriter at Ad Land
Malala's picture

Good idea!

Malala
Activity Score 295
Art Director
morising's picture

"Toyota Prius. Respects the enviroment." sounds much better.

morising
Activity Score 17
grey worldwide cairo
phoamcor's picture

nice

phoamcor
Activity Score 1284
phoamcor's picture

yes respect the environment is better.

phoamcor
Activity Score 1284
keran's picture

Hey!!!! This is reply to first comment, this has been done and was Adfest finalist 2008, check the link below.

keran
Activity Score 12
Mudra, Mumbai.
keran's picture
keran
Activity Score 12
Mudra, Mumbai.
Lecter Lecaros's picture

nice...

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

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