Life Style Capsule, Woman

Agency Network: 
May 2011

Outdoor advertisment created by Saatchi & Saatchi, Slovenia for Toyota, within the category: Automotive.

Getaway Car

Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Jernej Markelj
Photographer: Tomo Brejc

Comments (6)

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Hammad S's picture
Hammad S
Activity Score 484

That kid doesn't look normal....meaning, it looks like they switched bodies on the girl. And I don't understand how it's a getaway..

shahidali's picture
Activity Score 4069

Fantastic role reversal. Love the copy. Simple and Excellent.
In execution, some finer details may have been taken care of. But these areas will always remain.


morse's picture
Activity Score 18024

It works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 51022

it works for me.

ace85le's picture
Activity Score 3935

Worse than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.


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Glut's picture
Activity Score 3935

works yeah but is a weak idea guys, come on!