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Life Style Capsule, Man

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Outdoor advertisement created by Saatchi & Saatchi, Slovenia for Toyota, within the category: Automotive.

Caption

Getaway Car

Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Jernej Markelj
Photographer: Tomo Brejc
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Hammad S's picture

See this makes more sense than the woman one

Hammad S
Activity Score 484
shahidali's picture

Loved the idea and the copy. AND the role reversal.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

andylefty's picture

I see how hobbies are an escape from the kids but the message conflicts with the previous ad as if women want to spend time with their kids and men don't. For that reason, it doesn't work for me.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Well done.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bob.C's picture

Like the idea of the getaway & simple copy, but don't like the imagery. Partially because I agree with Andreas, the way the child is used makes things complex. As a father spending time with my child is a burden and the car represents freedom from that vs as a mother work represents a burden and spending time with my child represents freedom. It would have been cleaner to go from maybe a suit to surfing (ok not imaginative but more that direction)

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

CriticalVoice's picture

It would have been better if the woman could escape from the stresses of family life and goes surfing.

CriticalVoice
Activity Score 165
ace85le's picture

Better than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.

ace85le
Activity Score 3935
Marketing Manager |

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bhuvneshwar.chd's picture

good

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

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