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Published/Aired: 
March 2010
Toronto Academy of Karate Outdoor Ad -  Board

Description

Outdoor advertisement created by Extreme Group, Canada for Toronto Academy of Karate, within the category: Education.

Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
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Highest Rated

manumartin5's picture

funny standee...!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
CrackerJackFlash's picture

Ha!

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Lizaad's picture

Hajime!

Lizaad
Activity Score 146
Art Director at Verdant Zeal
funky_frogii's picture

very very nice.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Caprisel's picture

we love it

Caprisel
Activity Score 63
Graphic Designer at NEMISA, Caxton magazines
michdec's picture

haha that's cool!

michdec
Activity Score 440
pabloaotw's picture

Nice, but if they don't put some contact information, like a phone or an url, we could think it's a fake...

pabloaotw
Activity Score 235
Art Director
Pushkaraj Shirke's picture

Boring. most expected thought. Monkey yawns and falls asleep.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Elmārs Ārnieks's picture

would seem more logical to me if the board was another way around. however good idea

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Realist's picture

horrible

this kind of spec work makes canada's work look pathetic .......

Realist
Activity Score 37
deep dave's picture

First thought...

deep dave
Activity Score 22
Art Director at Grey South Africa
silvi's picture

Very eye catching

silvi
Activity Score 4172
Copywriter
razorsharp creative's picture

I agree with pabloaotw, without any way to have the prospect contact the establishment the ad has no effectiveness. It's like a commercial for a car dealership with no phone number or address. People just shrug and walk away.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

rabbitz's picture

this wood board is kinda thin
even my girlfriend could break it without any karate skills
change a better one...um........how about a huge brick?

rabbitz
Activity Score 464
AD MAN
cosakirida's picture

Loved it! I believe the reason that has no phone number is that is a sign in front of the academy. so, you don't wanna call if you are in front of it. Just get inside.

You could say its too simple. But is if so, why nobody thought about it before? That's why i think is genious.

Congrats, guys. Well done

cosakirida
Activity Score 41
Art Director
Brain-Art's picture

Cool

Brain-Art
Activity Score 1101
Graphic Designer
cosakirida's picture

Loved it! I believe the reason that has no phone number is that is a sign in front of the academy. so, you don't wanna call if you are in front of it. Just get inside.

You could say its too simple. But is if so, why nobody thought about it before? That's why i think is genious.

Congrats, guys. Well done

cosakirida
Activity Score 41
Art Director
royschellekens's picture

It indeed is a first thought. But i like the idea on this media. A url or something 'wood' help, unless this is in front of the school itself

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

prabhath's picture

this is called "simple". Closely universal.

prabhath
Activity Score 60
Art Director
gmint7's picture

best ambient

i vouch this as award

will take bets.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

tirthomitro's picture

awards for sure

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

thedesignaddict's picture

Awards? Maybe 15 years ago, but not today. This is a painfully obvious and familiar solution.

thedesignaddict
Activity Score 5403
Art Director at Freelance
gmint7's picture

mm... ok .. :(

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

bats's picture

its ok. not award winning.

bats
Activity Score 75
Art Director
alexshefferru's picture

i'm impressed.

my page: www.alexsheffer.ru
my blog: www.alexsheffer.ru/blog/

alexshefferru
Activity Score 4
Art Director at Custom Publishing Independent Media Sanoma Magazines
michelangelo's picture

Idea is nice. Execution is ok. Choice of board could have been better.

michelangelo
Activity Score 660
Molecule's picture

nothing good about this.

Molecule
Activity Score 435
Copywriter
npravn's picture

Borring ... and done like 10.000 times before

npravn
Activity Score 159
Creative Director at Integral A/S
Dzsoi's picture

Karate and breaking wood is very old, but if I ran into this board, it would catch my attention.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
RogerSterling's picture

lol idea

RogerSterling
Activity Score 85
mortparn's picture

once again all the Ads of the World talons come out. I think it's a good idea. It's an A-frame board that sits out front of the shop. Great, simple idea. Who cares if it's been done 10,000 times before, if it brings in customers it's doing it's job. This is a simple, effective idea that I think will pay off for the client.

mortparn
Activity Score 5
J.Torran's picture
J.Torran
Activity Score 6
Brazil
gmint7's picture

ugh

it sucks when i see similar idea

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Dzsoi's picture

Thx, that one is better. I have seen a similar broken bench ambient... but that was for a partner finder page (or something like that saying: we bring you closer).

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Hiperion's picture

keep it simple :)
i love it

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
ThatsRightSon's picture

I can't imagine the potential splinters

ThatsRightSon
Activity Score 10
MJStinson77's picture

So simple, so great.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mujerendiagonal's picture

yeah ok. its cool

mujerendiagonal
Activity Score 84
Art Director
Billoughsby's picture

Great work.

Billoughsby
Activity Score 5144
Art Director |

That's it.

manumartin5's picture

funny standee...!

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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