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Push-up posters

Agency Network: 
Published/Aired: 
February 2011
TMF Outdoor Ad -  Push-up posters

Description

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

Outdoor advertisement created by Duval Guillaume, Belgium for TMF, within the category: Transport.

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Highest Rated

MariFasanaro's picture

I like it! the target is the man so is great.

MariFasanaro
Activity Score 18
morse's picture

This is really funny and perfect for the target. Not sure what girls will think about this... :)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

KillingPenelope's picture

It's sexist. I don't like it at all.

KillingPenelope
Activity Score 4
kleenex's picture

I love it Morse.. The girlfriend will slap you across the face for like the ad.

kleenex
Activity Score 51126
Web Designer/Developer
slowrider's picture

sorry but already done by wonderbra a couple of years ago on an outdoor poster

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

AdBuzzer's picture

are the trips for single guys or what?

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

TommyO's picture

Made me smile, but that's it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Lazarus's picture

Okay.

Lazarus
Activity Score 1536
Creative Director
joelapompe's picture
joelapompe
Activity Score 3853
atb2005's picture

"one normal poster of a guy is surrounded by five close-ups of bikinis"

those are bikinis??

and can we have 4 guys, and one girl?

stupid.

atb2005
Activity Score 13557
Hammad S's picture

Sense of arousal are different btw men and women, generally speaking....so the 4 guys 1 girl twist wouldn't work the same in most cases.... You could take a sociological perspective and find a similar conclusion....

Though I see the humour it doesn't get me. But then I'm not the target, and whether people want to believe it or not there are guys (or girls) who would take this...but I'm doubting the group would be 5 women and one man!

Hammad S
Activity Score 484
Glut's picture

Bad and done

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
loraks's picture

I ddidn't like it. But it could be effective for desperate men.

loraks
Activity Score 28
Copywriter
MariFasanaro's picture

I like it! the target is the man so is great.

MariFasanaro
Activity Score 18
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