Agency Network: 
November 2011

Outdoor advertisment created by Ogilvy, India for Titan Eye Plus, within the category: Professional Services.

People with bad eyesight, wear glasses.

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya

Comments (15)

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Highest Rated

ambareeshashirivaram's picture
Activity Score 117

cool stuff


nxtlf81's picture
Activity Score 8

very nice

creativegodown's picture
Activity Score 252

a clear indication that all the positive feedback are from the ones who created it. come on guys, don't be cheap. isn't the purpose of posting comments for getting genuine feedback? by the way, it's UTTER CRAP.

makelogobigger's picture
Activity Score 470

brilliant use of the evil eye art form.

yesprabhakar's picture
Activity Score 72

The concept is misleading. ‘Buri Nazar' doesn't mean bad eye sight. It means 'Evil Sight'.
The campaign is a desperate creative.Another example of 'Patli Gali' advertising.

Khodays's picture
Activity Score 20

:-) it takes me back in time when it actually scared me. Great art and a good medium for the idea.

Ad Analyst's picture
Ad Analyst


observant vicky's picture
observant vicky
Activity Score 194

if someone has bad eye sight, he/she says meri aankhein thodi kamzor hain nobody says meri nazar buri hai.

vlads's picture
Activity Score 541

i love the art direction.

that mototaxi its the same in Peru.

createwitty's picture
Activity Score 204

i agree wid Vicky...this will make sense only if he is able to read that ridiculously small Tital eye plus logo...which means he has a good eyesight...which means hes good to drive...on d contrary der r more chances of accidents happening while deciphering the message than otherwise..

gollum77's picture
Activity Score 23

Same goes here.

Kudos to the team which did such a fantabuluos job.... Keep at it folks!!!

push's picture
Activity Score 85



its ok to not comment...

Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

Traditional Indian Artist on the Common India's Vehicle

OFiroz's picture
Activity Score 53

These kind of art on the vehicles are common sight in India, there for I can't see anybody would even bother to look at it, the brand name is simply lost in clutter.

ambareeshashirivaram's picture
Activity Score 117

cool stuff


Philip Cherian's picture
Philip Cherian
Activity Score 30

good art but am not sure about the effectiveness