Agency Network: 
March 2012

Outdoor advertisment created by Y&R, Canada for Thomas Hinds, within the category: Tobacco.

No one ever excused his way to success

Advertising Agency: Y&R, Toronto, Canada
Chief Creative Officer / Art Director: Israel Diaz
Creative Director / Copywriter: Trevor Shoenfeld
Designer / Illustrator: Caio Oyafuso

Comments (7)

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Highest Rated

Nurse Bell's picture
Nurse Bell
Activity Score 156

Wow...terrible work.

everartz's picture
Activity Score 7613

no thanks...

| everartz |

Wordfruit's picture
Activity Score 1023

I find the copy on the two non-joke pieces quite good. I like it. Think it's fairly clever. But I wouldn't go with it. I don't think the sentiment is quite right.

I think corporate culture, or the image of corporate culture, used to be like this. It might be much the same now still, but I think there's also more social-conscience or image of social-conscience.

If the social conscience is a reality, if it's your market, then it needs to be taken into account.

If it's more of an image of social-conscience, I still think in some way it needs to be accounted for. I guess you could say that these do account for the image thing.

gbl's picture
Activity Score 451

Not catchy, unreadable old stuff.

kleenex's picture
Activity Score 50602

The smoke does not look bad, the whole idea sure does.

rakistangel's picture
Activity Score 77

i can see repeating patterns of the smoke tsk tsk

Nurse Bell's picture
Nurse Bell
Activity Score 156

Wow...terrible work.

t00n's picture
Activity Score 16