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Success

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Outdoor advertisement created by Y&R, Canada for Thomas Hinds, within the category: Tobacco.

Caption

No one ever excused his way to success

Advertising Agency: Y&R, Toronto, Canada
Chief Creative Officer / Art Director: Israel Diaz
Creative Director / Copywriter: Trevor Shoenfeld
Designer / Illustrator: Caio Oyafuso
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Highest Rated

Nurse Bell's picture

Wow...terrible work.

Nurse Bell
Activity Score 156
everartz's picture

no thanks...

everartz
Activity Score 7613
Art Director |

| everartz |

Wordfruit's picture

I find the copy on the two non-joke pieces quite good. I like it. Think it's fairly clever. But I wouldn't go with it. I don't think the sentiment is quite right.

I think corporate culture, or the image of corporate culture, used to be like this. It might be much the same now still, but I think there's also more social-conscience or image of social-conscience.

If the social conscience is a reality, if it's your market, then it needs to be taken into account.

If it's more of an image of social-conscience, I still think in some way it needs to be accounted for. I guess you could say that these do account for the image thing.

Wordfruit
Activity Score 1023
gbl's picture

Not catchy, unreadable old stuff.

gbl
Activity Score 451
Copy
kleenex's picture

The smoke does not look bad, the whole idea sure does.

kleenex
Activity Score 52582
Web Designer/Developer
rakistangel's picture

i can see repeating patterns of the smoke tsk tsk

rakistangel
Activity Score 77
Art Director
Nurse Bell's picture

Wow...terrible work.

Nurse Bell
Activity Score 156
t00n's picture

haha

t00n
Activity Score 16
Other at Activision
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