Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.
Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.
Managing Director: Annette Piilgaard
Art Directors: Sebastian Hartboel, Peter Conlan
Copywriter: Mikkel Jønsson
Illustrator: Rasmus Lundsteen
Finalization: Mette Pedersen
Additional Credits: Marie Christine Frederiksen, Cecilie, Jelstrup Larsen
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More