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January 2017
The Danish Association of Midwives Outdoor Ad - The midwife crisis
The Danish Association of Midwives Outdoor Ad - The midwife crisis
The Danish Association of Midwives Outdoor Ad - The midwife crisis
The Danish Association of Midwives Outdoor Ad - The midwife crisis

Description

Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.

Outdoor advertisement created by Saatchi & Saatchi, Denmark for The Danish Association of Midwives, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Managing Director: Annette Piilgaard
Art Directors: Sebastian Hartboel, Peter Conlan
Copywriter: Mikkel Jønsson
Illustrator: Rasmus Lundsteen
Finalization: Mette Pedersen
Additional Credits: Marie Christine Frederiksen, Cecilie, Jelstrup Larsen
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Highest Rated

Gabriel Gray's picture

The graphics are way to messy for it to make any sense.

Gabriel Gray
Activity Score 117
Art Director
BAdsoftheworld's picture

Pretty direct

BAdsoftheworld
Activity Score 3519
CrackerJackFlash's picture

Fun idea, just don't know if people will have time or enough distance from the bus to make the connection.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Gabriel Gray's picture

The graphics are way to messy for it to make any sense.

Gabriel Gray
Activity Score 117
Art Director
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