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Agency Network: 
Published/Aired: 
April 2013

Description

Managing Partner / Director of Client Services: Brian Dunbar

Outdoor advertisement created by David&Goliath, United States for The California Lottery, within the category: Gaming.

Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Sr. Producer: Nicolette Spencer
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang
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salil.sharma's picture

excellent

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Roger Keynes's picture

Even if I had 30,000 NASA boffins picking my lottery numbers, I find this hard to believe.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Diplodokus's picture

Done!

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
adadict's picture

I think the campaign would have worked If they had shown events were luck was actually involved. Going to the moon was the result of years of work, not luck.

adadict
Activity Score 49
Art Director
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