Kaleidoscopic Fashion Spectacular

Agency Network: 
June 2011
Target Outdoor Ad -  Kaleidoscopic Fashion Spectacular


Named the Target Kaleidoscopic Fashion Spectacular, the event reinvented the fashion show by using all 18 stories of the hotel’s windows to showcase the brand and it’s fall fashion while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.

Outdoor advertisement created by Mother, United States for Target, within the category: Retail Services.

Check out the video as well:
Advertising Agency:">Mother, New York, USA
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cognitive's picture


Activity Score 173
Producer/Director at Austin, Texas |

Reality Check's picture

Although ridiculously impossible to see and appreciate the actual fashion on display, this kaleidoscopic event restores my faith in advertising's ability to engage and enchant with endless invention and eye-popping style.

Reality Check
Activity Score 2539
atb2005's picture

There was no fashion whatsoever. You can't even see it in the video, let alone in person. There have been a lot more engaging, eye popping inventions done before. I am talking about various projection mapping installations. Nevertheless, the campaign results are impressive (maybe a little exaggerated?)

ps: Since when is Target known for fashion?

Activity Score 13557
purshotham's picture

Lot of hard-work...

Activity Score 457
Mytwocents's picture

Innovative in this tough category. Great job.

Activity Score 285