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Love Your Life

Agency Network: 
Published/Aired: 
September 2011
Swietokrzyskie Outdoor Ad -  Love Your Life

Description

Swietokrzyskie Region of Poland according to statistics from the beginning of 2011 was found at the end when it comes to the number of tests to detect breast and cervical cancer cancer. As Part of various actions agency created unique posters made in 3d flip technology. Two images on one medium. First image, happy family. Second image, sad family without mother. Passing by You see pictures changes.

Outdoor advertisement created by Naberus, Poland for Swietokrzyskie, within the category: Public Interest, NGO.

Caption

Family is a unity.
Cancer changes everything.

Advertising Agency: Naberus, Poland
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rurorjuror's picture

Filthy

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Kikin's picture

Cold...in a bad way.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

Tomasz Dziedzic's picture

The effect looks much more curiously in practice. See more photos from campaign if You like: http://www.behance.net/gallery/Kochaj-ycie/1904555

Thanks for Your opinion ;)

Tomasz Dziedzic
Activity Score 127
dbor's picture

Primitive.

dbor
Activity Score 1455
Tomasz Dziedzic's picture

Yes, It is raw. Target group was women from small town and villages in age more than 40 at least, so communication had to be specific. Also full translation: Family is a unity (In Poland 16 000 women is suffering from cancer annually, half of them die) / Cancer changes everything (early detected breast or cervical cancer is curable in 100%. Examine yourself for You and your family)

There is a reason why the statistic are so frightening, People mentality is hard as a rock, so You have to consider what kind of message will lead them to the point we want.

Tomasz Dziedzic
Activity Score 127
Roger Keynes's picture

Yes, the thinking and execution is rudimentary here...
But how many of you guys have produced work for Government departments?
Work rarely gets through unscathed.
Stick at it Naberus. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NADD's picture

ufff blunt n i dnt like it

NADD
Activity Score 82
Graphic Designer |

NADD

jackblack's picture

Not great.

jackblack
Activity Score 2357
Art Director
JHam's picture

no good. sorry

JHam
Activity Score 58
JMcc's picture

"early detected breast or cervical cancer is curable in 100%"

That just doesn't seem medically accurate... I mean, you'd have to be talking about VERY early for the most aggressive cancers, and self breast examination does not identify cancer until it has progressed to a noticable size. If this were a medical claim for a drug it would never get past legal.

JMcc
Activity Score 24
Copywriter
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