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Writers

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Outdoor advertisement created by King, Sweden for Swedish Railways, within the category: Transport.

Caption

The journey has just begun.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Niclas Carlsson
Art Director: Josephine Wallin
Photographer: Petrus Olsson / Adamsky
Account Manager: Lena Ivarsson
Account Director: Linda Söderqvist
Final Art: Traffic
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Highest Rated

Guest's picture

I think you will find its the same bloke in all 3 pics ;)

Guest
SeanMartin's picture

Interesting how the level of intensity drops in each photo. The first writer seems truly engaged in what he's going. The last looks like "oh well, what can I bang off today?"

--------------------------

No, I am not a media buyer.

SeanMartin
Guest's picture

Smart point. Though you can also see that the level of comfort is increase progressively. And that's the idea, isn't it?

Guest
DarkSide's picture

Very Good Art Direction
Regular Idea

DarkSide
Activity Score 1066
Other
DarkSide's picture

Very Good Art Direction
Regular Idea

DarkSide
Activity Score 1066
Other
Guest's picture

The guy in the centre has a striking resemblance with Adrian Brody in Darjeeling Express. Character and styling.

Guest
Guest's picture

I think you will find its the same bloke in all 3 pics ;)

Guest
Guest's picture

Not great this to be really honest. Feels old and so cliched.

Guest
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