Real Men Get Raped

Agency Network: 
February 2012
Survivors UK Outdoor Ad -  Real Men Get Raped


SurvivorsUK is the London based specialist male sexual violence support charity, offering counselling and emotional support to male victims of sexual crime and those who care for them.

Outdoor advertisement created by Johnny Fearless, United Kingdom for Survivors UK, within the category: Public Interest, NGO.


Real Men Get Raped and Talking About It Takes Real Strength

Advertising Agency: Johnny Fearless, UK
Copywriting: Paul Domenet
Art Direction: Brian Connolly
Photography: David Rowland
Retouching: Smoke & Mirrors
Design Production: Smoke & Mirrors
Design Media Partners: JCDecaux
Log in or register to post comments
kleenex's picture

And this idea is supposed to go with RUGBY?!?!?!?!

Activity Score 52582
Web Designer/Developer
Muddy's picture


Activity Score 45
Akshaya Singh's picture

Oh C'mon!! ... I can get the 'and talking about it takes real strength' but the headline .. and that too in THAT font !! .. For me it's mocking the cause and not actually helping it in any way ... It's a very sensitive issue that needed to be handled with care .. not this ...

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

andylefty's picture

I'm a bit confused all-round on this one.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
createwitty's picture

well i m not sure if ti works or caught my attention though

Activity Score 204
vlwk's picture

How are traumatized, hurt men going to relate to a nail stuck in a rugby ball?

Activity Score 154
KimKong's picture

"Real men?" Is this assertion supposed to be an empowering declaration of, "Just because you've experienced this, it doesn't make you less of a man?" To me, it comes across as, "You're only truly a guy if this has happened to you," which is obviously not the intended message. The copy casts an odd and negative tone.

Activity Score 198
krazy's picture

My thoughts exactly. The message is very mixed and confusing.

Activity Score 153
vinnyrihal's picture

This is the sort of crass idea one might come up with in an early brain-storming session and it would be left on the drawing table. Never to be spoken of again.

And this went to print.

Activity Score 60
tytycadet's picture

Yeah sounds like it's selling rape. Reminds me of Austin Powers when he's talking about putting the emphasis on the wrong syllable, I can figure how it sounded in their heads, but no one would read it like that first time.

Activity Score 51
Art Director