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Campaign
Agency Network: 
Published/Aired: 
July 2016

Description

Many men suffering from erectile dysfunction do not treat it due to the embarrassment of admitting the problem to a pharmacist/HCP. Superdrug online doctor empower men to solve their erectile dysfunction without fear of judgement. We created a poster campaign targeting men in mens urinals at service stations across the UK.

Outdoor advertisement created by McCann, United Kingdom for Superdrug, within the category: Health.

Advertising Agency: McCann Humancare, London, UK
Executive Creative Director: Adrian Parr
Creative Director: Guy Swimer
Art Director: Pat Langton
Copywriters: Guy Swimer, Andy McGuinness
Account Managers: Oli Booth, Chris Falconer
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