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Subliminal

Agency Network: 
Published/Aired: 
November 2012
Subway Outdoor Ad -  Subliminal

Description

Outdoor advertisement created by Cogent Elliott, United Kingdom for Subway, within the category: Food.

Advertising Agency: Cogent Elliott, UK
Creative Director: Richard Payne
Art Director: Sweta Pathak
Copywriter: Alex Fraser
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Lawson Hembree's picture

The perks of having a recognizable font like Subway is that you can do ads like this and have them be effective.

Lawson Hembree
Activity Score 444
karruza's picture

so totally agree!

karruza
Activity Score 288
andylefty's picture

Woo yeah

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
andylefty's picture

Woo yeah

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
DesignDine's picture

Appreciate the way they used their identity.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Klara K.'s picture

Nice joke - likeable and not irritating.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

good idea.

kleenex
Activity Score 51110
Web Designer/Developer
mitali prasad's picture

subliminal message? i didnt; get the copy,,,:(

mitali prasad
Activity Score 458
General Manager
certaintly's picture

all advertising is subliminal messaging in a way. subway is taking that fact and making a joke of it.

just by seeing their logofont, you see subway.

certaintly
Activity Score 3994
Aznev's picture

I Like it

Aznev
Activity Score 21
Meredith Singh's picture

This could have been the tagline for a bigger campaign. As a single execution headline, it falls a little flat. Maybe because it isn't particularly subliminal or delivering much of a message.

Meredith Singh
Activity Score 407
Art Director
Bob.C's picture

Spot on - clever and simple. Love it

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

isaac.barrera's picture

simple! nice joke

isaac.barrera
Activity Score 50
Nike Diesel's picture

Hahaha Very nice!

Nike Diesel
Activity Score 13630
Art Director
bmclaughlin's picture

Very funny and so very true

bmclaughlin
Activity Score 137
Sabbir.vai's picture

A very well thought out and well executed ad. Spot on and brilliant. Very clean and crisp. Fresh everyday - just like Subway. And that I think what this ad subliminally cues.

Sabbir.vai
Activity Score 43
Marketing Manager |

vai

Picky1's picture

Nice

Picky1
Activity Score 236
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