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Agency Network: 
Published/Aired: 
August 2011

Description

Outdoor advertisement created by Firehouse, United States for Stripes Convenience Stores, within the category: Retail Services.

Caption

Beat Heat.

Advertising Agency: Firehouse, USA
Executive Creative Director: Tripp Westbrook
Associate Creative Director / Art Director: Silver Cuellar
Associate Creative Director / Copywriter: Greg Hunter
Account Executives: Jeff Schick, Megan Brueggemann
Illustrator: Richard Thompson
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Roger Keynes's picture

Logo on the cup only.
Lose the headline.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

Lose the headline? Poor recommendation. Without a headline, this would be just a "spray gun", and what would you be trying to gun down with it? According to the ad, the heat. Without a headline, it could be anything.

atb2005
Activity Score 13557
Roger Keynes's picture

It's spray gun out of a cup, mate. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Taylormade's picture

I agree with Roger. In this case, simpler would have been better.

Taylormade
Activity Score 408
AdBuzzer's picture

I don't think this would communicate anything (apart from the brand) without the headline.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

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