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Break an old Christmas Tradition, Bridge

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Outdoor advertisement created by Garbergs, Sweden for Stockholms Stadsmission, within the category: Public Interest, NGO.

Caption

Break an old Christmas Tradition, Text the word HOME to 72900 and donate 50 SEK to our work for the homeless.

Advertising Agency: Garbergs Reklambyrå, Stockholm, Sweden
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattsson
Photographer: Bohman + Sjöstrand
Graphic design: Jacob Frisk, Roger Ranft Blomqvist
Digital Director: Magnus Hällstén
Production manager: Birgitta Samuelsson
Project leader: Pernilla Berg
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Highest Rated

dadada's picture

mm..

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ERROR404's picture

im not sure if im getting this. i think the old christmas tradition is making gifts right? so instead of making someone a gift you should donate to the organization. okay makes sense. but there is no gift in the picture. its a cakebridge! so you should breake the cake? WHY? so that the homeless has not even left a bridge?! whats the old christmas tradition?!

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
kleenex's picture

I think the Christmas tradition in question would be exchanging gifts with other people that in this case would not be homeless.

They are using gingerbread just because it is Christmas time.

The three ads are all great in saying to not buy or exchange a gift this Christmas, but donate to the homeless shelter.

kleenex
Activity Score 51166
Web Designer/Developer
morse's picture

All the ad says is that certain unfortunate people do not have (gingerbread) houses. They live under the bridge, on a bench, etc. Great idea and visuals.

morse
Activity Score 18024
Art Director |

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Tero Ylitalo's picture

Excellent insight! It's common, at least in the Nordic countries, to build gingerbread houses. Therefore a gingerbread_under_the_bridge etc. make perfect sense.

Great work my love/hate western neighbours! ;)

Tero Ylitalo
Activity Score 628
Planner at Zeeland
New Nice and Fun's picture

Thanks Tero for the explanation!

This is a great and well executed idea

New Nice and Fun
Activity Score 377
dadada's picture

mm..

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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