Stockholms Stadsmission Outdoor Advert By Garbergs: Break an old Christmas Tradition, Bridge

Agency Network:

Garbergs

Published/Aired:

November 2010

Posted:

December 17, 2010

Stockholms Stadsmission Outdoor Ad - Break an old Christmas Tradition, Bridge

Also From This Campaign 3

Stockholms Stadsmission Outdoor Ad - Break an old Christmas Tradition, Trailer

Stockholms Stadsmission: Break an old Christmas Tradition, Trailer

Stockholms Stadsmission Outdoor Ad - Break an old Christmas Tradition, Bench

Stockholms Stadsmission: Break an old Christmas Tradition, Bench

See Full Campaign

Highest Rated

Dec 27, 2010 - 12:11

mm..

dadada

Activity Score 1720

Art Director |

Everybody is creative, be yourself.

Dec 17, 2010 - 12:42

im not sure if im getting this. i think the old christmas tradition is making gifts right? so instead of making someone a gift you should donate to the organization. okay makes sense. but there is no gift in the picture. its a cakebridge! so you should breake the cake? WHY? so that the homeless has not even left a bridge?! whats the old christmas tradition?!

ERROR404

Activity Score 770

design akademie berlin, Hochschule für Kommunikation und Design | FH

Dec 17, 2010 - 13:20

I think the Christmas tradition in question would be exchanging gifts with other people that in this case would not be homeless.

They are using gingerbread just because it is Christmas time.

The three ads are all great in saying to not buy or exchange a gift this Christmas, but donate to the homeless shelter.

kleenex

Activity Score 52582

Web Designer/Developer

Dec 17, 2010 - 14:15

All the ad says is that certain unfortunate people do not have (gingerbread) houses. They live under the bridge, on a bench, etc. Great idea and visuals.

morse

Activity Score 18087

Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dec 17, 2010 - 17:46

Excellent insight! It's common, at least in the Nordic countries, to build gingerbread houses. Therefore a gingerbread_under_the_bridge etc. make perfect sense.

Great work my love/hate western neighbours! ;)

Tero Ylitalo

Activity Score 628

Planner at Zeeland