Step in inequality

October 2016

In the corporate world, women are not only underpaid as compared to men, but they also have to work harder to make their mark and work their way up the corporate ladder. Not having experienced gender inequality, only a few male working professionals can truly fathom it, let alone empathize with it.
Solution: Create a visually impactful tangible metaphor about gender inequality to demonstrate how it can manifest. A moment that goes beyond jus increasing awareness, it increases empathy.

The road to the top is not the same for men and women.

Advertising Agency: Miami Ad School, New York, USA
Art Director: Kazunori Shiina
Copywriter: Chandani Karnik

Comments (2)

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morse's picture
Activity Score 18024

Nice visualization of the concept.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rogermer's picture
Activity Score 115

Great idea.