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Agency Network: 
Published/Aired: 
May 2012

Description

Outdoor advertisement created by Y&R, Australia for St Vincent de Paul Society, within the category: Public Interest, NGO.

Advertising Agency: George Patterson Y&R, Sydney, Australia
Executive Creative Director: Julian Watt
Creative Director / Art Director: David Joubert
Creative Group Head / Copywriter: Bart Pawlak
Account Director: Paul Coles
Agency Producer: Matthew Comensoli
Agency Producer: Roma Stein
Designer: Nathan Dunn
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everartz's picture

i like this stuff... really cool.. thumbs up!

everartz
Activity Score 7613
Art Director |

| everartz |

willrust's picture

Congrats to the art director who's made it impossible to read. Another wry abuse of charity for the sake of ones portfolio.

willrust
Activity Score 40
Creative Director at Ogilvy
NITROXROX's picture

Perhaps an explanation might change your perception. These aren't print ads but rather ambient life size silhouettes of the once homeless person they represent.

NITROXROX
Activity Score 130
Creative Director
chuckieT's picture

Agree. (With willrust.)

chuckieT
Activity Score 680
Creative
Ron Burgundy's picture

no disrespect to the creative team
but QR codes in general have become the new brochure and/or pamphlet

Ron Burgundy
Activity Score 1630
Art Director at Southern California
chuckieT's picture

There is so much writing I didn't even notice the QR code.

chuckieT
Activity Score 680
Creative
sanitizingwipe's picture

looks like these, which were also decals stuck on the streets with QR codes as well: http://www.appliedartsmag.com/winners_details.php?id=261&year=2012&hea...

sanitizingwipe
Activity Score 62
ABear's picture

Nice ones!

ABear
Activity Score 194
Creative Director at DDB hong Kong
mertos's picture

nice

mertos
Activity Score 904
Creative Director
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