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Bus Back Crash

Agency Network: 
Published/Aired: 
June 2011
Specsavers Outdoor Ad -  Bus Back Crash

Description

Outdoor advertisement created by Smart, Australia for Specsavers, within the category: Professional Services.

Caption

Should've gone to Specsavers Frankton

Advertising Agency: Smart, Australia
Creative Director: Annie Price
Art Director: Ben Clarke
Copywriter: Tristan Graham
Retouching: Visual Thing
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Highest Rated

Taylormade's picture

Most of these buses have no rearview mirror and even if they did, the bus driver couldn't see out of them, particularly if anyone is on the bus.

But who cares? It's funny and eye-catching.

Taylormade
Activity Score 408
LeeHarvey's picture

How could the driver see the pole? There's no rear window... Epic fail.

LeeHarvey
Activity Score 3045
Creative Director
peticaca's picture

Of course there is a rear window, but it is masked with sticker

peticaca
Activity Score 189
LeeHarvey's picture

I KNOW it's masked with sticker but the sticker shows a solid bus, without window. They could have shown a window with broken glass etcetera.

LeeHarvey
Activity Score 3045
Creative Director
hoozn's picture

The round spot in the top middle of the bus is a back-up camera system which most newer busses/trucks use.

Anyway, the ad is catchy and pretty funny too.

hoozn
Activity Score 353
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Taylormade's picture

Most of these buses have no rearview mirror and even if they did, the bus driver couldn't see out of them, particularly if anyone is on the bus.

But who cares? It's funny and eye-catching.

Taylormade
Activity Score 408
Barbara O.'s picture

i really like this. Very catchy and straight to the point.

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

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