Description
Outdoor advertisement created by Duval Guillaume, Belgium for Spa Reine, within the category: Non-Alcoholic Drinks.
Creative Directors: Peter Ampe, Katrien Bottez
Art Director: Victor Vegh
Copywriter: Robin Stam
Photographer: Jean-Francois de Witte
GRIPPING advertising. We all want it.
But grip isn't the design feature that should have been communicated here.
The new packaging tries to create more water moments - like sports - besides the regular association with restaurants, gas stations, home use, etc.
However, if a turtle buys a lighter shell it doesn't make it faster. If a bottle has a better grip it doesn't solve my need for refreshment. It makes me a fashion victim. Are you taking my hobbies seriously?
Water is an essential element of the body, underneath the SPA-logo it says by its own words "The Purifying Water". With all the discussion going on about clean sports it would have been a assignment I would have run with. A MISSED opportunity.
thats true... nice.. so simple but trough
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