The Emoji Movie

July 2017

Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie.

Using Lamar's dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is running through July 30th on Lamar's digital billboards in Dallas, Chicago, Denver, Phoenix, Seattle, Atlanta, Boston and Orlando.

Comments (2)

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kleenex's picture
Activity Score 50582

Not bad at all.

alaina's picture
Activity Score 2

It's pretty risky to center a movie around the concept of "meh," which basically means "unimpressive," if you're not going to knock it out of the park -- and this one unfortunately doesn't. The Emoji Movie isn't bad, but it isn't great, either. It's "meh." Kids will definitely enjoy the colorful characters, easy-to-follow story, and potty humor ("we're number two!" the poop emoji and his son exclaim). Watched the movie on Tea Tv app. If you want to watch this movie, ya can download tea tv app.