3D paper-crafted horses

Agency Network: 
July 2011

Creative Xavier Barrade

Outdoor advertisment created by Foam, United Kingdom for Sony, within the category: Recreation, Leisure.

Watch the making of here:
Advertising Agency:">FOAM, Sony Music Creative, UK
Creative directors: Phil Clandillon, Steve Milbourne
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop

Comments (3)

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kleenex's picture
Activity Score 50118


Troll's picture
Activity Score 676

That's cool.
Screw lenticulars and AR codes. With this I don't need to swing my head from side to side like a pigeon or download some retarded app that sends my phone into a seizure.

Argos's picture
Activity Score 2

My favorite thing about this design is that the three-dimensional nature of the poster makes it difficult to paste other posters over top of it. Many times, you can put up a really nicely designed poster on a public bulletin board, but someone working for a competing event will post their poster over top of yours. The 3D nature of the poster makes it very difficult to just slap something else on top of it.