Agency Network: 
June 2009

Producer: Jane Mill

Photographer: Stephen Langdon

Outdoor advertisment created by Saatchi & Saatchi, New Zealand for Sol, within the category: Alcoholic Drinks.

Advertising Agency: SAATCHI & SAATCHI NZ Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Luke Chess
Copywriters: Slade Gill, Dave Govier, Paul Coghlan
Advertiser's Supervisor: Clare Morgan
Planner: David Mcindoe
Account Manager: Saya Tran
Account Director: Daniel Thorn
Account Supervisor: Mark Cochrane
Art Directors: Stephen De Wolf, Levi Slavin
Production Company: Reload
Production Co Producer: Catherine Maccormick
Design: Nick Smith

Comments (15)

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morse's picture
Activity Score 18024

Americans trying to escape to Mexico? Ayayay!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

wow, how far fetched is this!

what's with Cannes this year? some incredibly bad ads got awarded.

everartz's picture
Activity Score 7613

this thing was in cannes???????????????? OMFG!!!

| everartz |

Guest's picture

Duuuh! So racist... ¬¬

sirvan's picture
Activity Score 29860

An award show is only as good as the ads it awards... so...


"I love some things, and don't love some other things."

Guest's picture

racist bollocks. this is beyond horrible.

Guest's picture

Sorry, I think it's pretty good - why racist ? Shows a fact. The fence is real.
Execution perhaps imperfect.

Guest's picture

this is not racist. I'm colored and take no offense to this. Sad this was considered Cannes worthy.

Guest's picture

From an execution point of view, tis is something I would do to give an idea of what I have in mind. from an idea point of view, I am sad this even was sent for the awards. Cannes was never, and will never be the best (One Show, D&AD), but common guys... this!!!!!

NatalieM's picture
Activity Score 1685

Haha. It's a funny idea. Keep working to elevate the artwork.

Guest's picture

horrendous. i really can not believe this won in cannes. not only does the execution look like a comp .. the idea has been done countless times. ugggg

Guest's picture

racist and bad, cannes this year really sucked

Guest's picture

Worst year on record for Cannes and what format of outdoor was this for? I smell bad print disguised as terrible outdoor.

thedesignaddict's picture
Activity Score 5403

Holy shit this is bad.

Allen Chiu's picture
Allen Chiu
Activity Score 58

What really confuses me is why they needed 3 copywriters for this.