You're not you when you're hungry, Concert

Agency Network: 
May 2012

Outdoor advertisment created by BBDO, Russia for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: BBDO Moscow, Russia
Executive Creative Director: Igor Lutz
Creative Director: Adrian Ely
Art Directors: Balint Hajagos, Alexander Gorban
Writer: Andrey Yarynich, Alexander Tishkovskiy
Account Director: Irina Grase
Account Manager: Julia Martynova
Photographer: Jonathan May
Retoucher: James Lucas

Comments (8)

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Chris.S's picture
Activity Score 33

...But you're not a creepy machine either


Cogito ergo sum

texx's picture
Activity Score 64

insight is great execution is smart

hajagosb's picture
Activity Score 4

-deleted comment-

MindDrift's picture
Activity Score 1170

Where you're you or not, you will hate this ad.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Te gusta?

MicheleVirgilio's picture
Activity Score 2617

no for me.

Wordfruit's picture
Activity Score 1023

I think the overall idea, and the line, are good. Though I don't think they were done by BBDO Russia...?

This piece as a part of the campaign I don't think is good. I'm not sure it's widely enough applicable. And even if that is a secondary point, even if the idea is gettable, it's a bit yawny. There must be better ways you can illustrate the idea.

Alexis-Chellito's picture
Activity Score 111

I agree, but I think the line "Snickers Satisfies' doesn't fit the situations (you'd think it would be: "Snickers Improves Your Performance")