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You're not you when you're hungry, Concert

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Outdoor advertisement created by BBDO, Russia for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: BBDO Moscow, Russia
Executive Creative Director: Igor Lutz
Creative Director: Adrian Ely
Art Directors: Balint Hajagos, Alexander Gorban
Writer: Andrey Yarynich, Alexander Tishkovskiy
Account Director: Irina Grase
Account Manager: Julia Martynova
Photographer: Jonathan May
Retoucher: James Lucas
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Chris.S's picture

...But you're not a creepy machine either

Chris.S
Activity Score 33
Art Director |

©

Cogito ergo sum

texx's picture

insight is great execution is smart

texx
Activity Score 64
hajagosb's picture

-deleted comment-

hajagosb
Activity Score 4
Art Director
MindDrift's picture

Where you're you or not, you will hate this ad.

MindDrift
Activity Score 1170
Graphic Designer
Fernando Fernandes's picture

Te gusta?

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
MicheleVirgilio's picture

no for me.

MicheleVirgilio
Activity Score 2617
Wordfruit's picture

I think the overall idea, and the line, are good. Though I don't think they were done by BBDO Russia...?

This piece as a part of the campaign I don't think is good. I'm not sure it's widely enough applicable. And even if that is a secondary point, even if the idea is gettable, it's a bit yawny. There must be better ways you can illustrate the idea.

Wordfruit
Activity Score 1023
Alexis-Chellito's picture

I agree, but I think the line "Snickers Satisfies' doesn't fit the situations (you'd think it would be: "Snickers Improves Your Performance")

Alexis-Chellito
Activity Score 111
Copywriter
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